Bull Shit Steak Seasoning is a salty, peppery, garlicky and lightly sweet BBQ seasoning made for beef. Developed for ribeye, this rub works equally well on T-bone, New York strip, tenderloin, flat iron, sirloin and burgers. Use it before grilling, pan-frying or smoking.
Heat level
3 / 5 · Medium
Flavour profile
Smoky, Sweet
Best for
Beef & brisket
Questions? Ask the BBQ team
Genuine products from the brand
What it is
Bull Shit Steak Seasoning is a salty, peppery, garlicky and lightly sweet BBQ rub made specifically for beef. Bull Shit is part of Big Cock Ranch’s Special Shit Seasonings range, which started out as Dani’s home rub recipe and grew, at the insistence of friends and customers, into a full lineup of rubs, sauces and salsas. Bull Shit Steak Seasoning brings together sea salt, pepper, paprika, brown sugar, garlic, onion and celery, so the flavour leans full and peppery rather than chilli-hot. The producer developed Bull Shit primarily for ribeye, but recommends it just as readily for T-bone, New York strip, beef tenderloin, flat iron and sirloin. Use this BBQ rub before grilling or pan-frying, and try it on burger patties, beef roasts and smoked beef as well. The small amount of brown sugar helps build bark, though on high direct heat it is worth keeping a close eye on your steak.
GRILLY comments
We would reach for Bull Shit first on a proper ribeye, T-bone or burger patty. There is enough salt, pepper and garlic to get a solid steakhouse flavour without burying the beef itself. Since the rub already contains salt, we would not add any extra salt to the meat before cooking.
